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Keyword research for SEO: 6 questions you must ask yourself

Search Engine Land

Question 1: How does my audience search for my product/service? The best way to discover how your customers use language around your product or service is to talk to them directly. Or, talk to the sales and customer service teams who have conversations with customers daily. Campaign examples. How to get started.

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How to Become a Marketing Manager

ConversionXL

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. Its influence extends from content creation to optimizing marketing campaigns and improving conversion rates. Take Copy.ai

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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns.

Gambling 101
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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. If your click-through rate (CTR) is declining for display ads, advertorials can help. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Doing so enabled the audience to increase their engagement while spreading the campaign. The campaign resulted in over 63 million impressions , 22.5 Set a campaign name and budget.

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