ConversionXL

FEBRUARY 16, 2012

You have to present your value proposition as the first thing the visitors see on your home page, but should be visible in all major entry points of the site. The way YOU speak about your services is often very different from how your customers describe it. Who is your target customer for this product or service?

A/B testing 134

A/B testing CTR Angle Conversion 134

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. You can present these numbers in many creative ways. How to present a case for promotion to your boss.

Promote 141

Promote Pitch Campaign Niche 141

Martech

AUGUST 24, 2023

Look for metrics like longer session time, higher CTR, a low bounce rate, a longer view time for videos or webinars, etc. For instance, a podcast might take a more personal angle than a blog and have fewer data points. The same goes for using services such as Upwork.

CTR 98

CTR Angle Service Pipeline 98

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. Executed well, advertorials provide value to the target audience while also selling a product or service. If your click-through rate (CTR) is declining for display ads, advertorials can help.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. How Can I Optimize My Holiday Campaigns for Success?

Campaign 77

Campaign CTR Angle Promote 77

Hubspot

SEPTEMBER 17, 2018

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. Produce a highlight reel or release interesting interviews and presentations from the gathering. Event Videos. Explainer Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102