Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey.

Angle 101

Angle X-functional Technique Campaign 101

Sales Hacker

SEPTEMBER 29, 2020

It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. So I think there was definitely the education of a new way of working, a new category of a product that they can add. And everyone’s working together, how to educate the market, right.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

Hubspot

SEPTEMBER 17, 2018

Educational or How-To Videos. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Launch a new product? Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

SEPTEMBER 5, 2019

They launched to much applause, but a few trends wore down their appeal with time. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis).

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

They launched to much applause, but a few trends wore down their appeal with time. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE). plot(pcanalysis).

X-functional 102

X-functional Represent Follow-up Up-sell 102

Heinz Marketing

JANUARY 29, 2018

Talk a little bit about the difference you see there and why did Terminus, in particular, invest in that kind of a role and that kind of an angle. For me personally, when I first launched my platform Pretty Southern, which we touched on earlier, I knew that Pretty Southern was going to be digital. You’re not a copy writer.

Pipeline 66

Pipeline Sales B2B X-functional 66