Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey.

Angle 101

Angle X-functional Technique Campaign 101

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. One of the earliest things you can do to prepare is to further your education. Marketing touches every part of a company.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

JUNE 2, 2022

Where the buying cycle isn’t as sophisticated, it’s easier to run self-service demand generation campaigns and let customers educate themselves through your personalized content. Its true potential is best communicated in highly targeted campaigns that educate those at the top of the company. Come at inbound from a different angle.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Share educational content with relevant LinkedIn Groups. 6) Build a Free Tool.

A/B testing 74

A/B testing Angle Education Campaign 74

ConversionXL

NOVEMBER 27, 2019

Apple employees before a product launch) or a subset of consumers (e.g., Educating the secret with business-wide efforts to increase real strategic value. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Bits of information about new products show up on sites like MacRumors in the weeks before a launch.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

Apple employees before a product launch) or a subset of consumers (e.g., Educating the secret with business-wide efforts to increase real strategic value. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Bits of information about new products show up on sites like MacRumors in the weeks before a launch.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

SEPTEMBER 5, 2019

In 2012, to answer this very question, Google launched an initiative known as "Project Aristotle". They considered the question from every angle -- were the best teams made up of people with similar interests, motivations, or personalities? Or, maybe the best teams were a mix of introverts and extraverts?

Hospitality 74

Hospitality Cross-sell Angle Growth 74

ConversionXL

JUNE 14, 2021

Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. This will give them time to think through every angle beforehand instead of putting them on the spot during an interview and missing key insights.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Hubspot

MAY 27, 2020

Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. I'm mentioning Respona specifically because it's a newly launched tool with a unique offering. Write to educate and entertain your readers and you'll see positive results. BuzzStream.

Referrals 68

Referrals Pitch CRM Contact 68

Sales Hacker

SEPTEMBER 29, 2020

It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. So I think there was definitely the education of a new way of working, a new category of a product that they can add. And everyone’s working together, how to educate the market, right.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

Hubspot

APRIL 28, 2014

Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy. Save that content for contacts further down the funnel, and rebalance your content to be education-heavy. And the best way to champion a new tactic is through education.

Education 74

Education Angle Pitch Gaming 74

Hubspot

JUNE 20, 2018

Meetups, seminars, hackathons, educational panels, and even your own conferences put you front and center of a networking event, and those who attend are often more qualified to be contacted because they came to your event. Launch a store membership they can sign up for via email at the register. Collect emails in your store.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. In anticipation of the launch, we wanted to raise awareness about how to build the right sort of email strategy that adds value for recipients rather than interrupts them. Have you launched and run concentrated campaigns for your company?

Campaign 70

Campaign Launch Angle Click Through Rate 70

ConversionXL

NOVEMBER 28, 2022

Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. For example, to promote the launch of its new milk product, Indomilk teamed with animated series Tobot to create a Branded Effect that allowed users to virtually dress up as different characters. Used varied scenes.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

SaaStr

OCTOBER 22, 2020

Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. And they haven’t launched a product yet. I think you launch when you have some semblance of that.

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

ConversionXL

SEPTEMBER 5, 2019

They launched to much applause, but a few trends wore down their appeal with time. They’re a bit hard to explain without actually seeing one in action, but they essentially let you interactively explore data from different angles by placing different variables in columns/rows and analyzing averages, standard deviation, sums, etc.

X-functional 115

X-functional Represent Follow-up User Experience 115

Spiro Technologies

AUGUST 3, 2023

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. We never launched a campaign, but it was kind of cool thinking about every shirt being unique and playing around with that. Essentially it was like a show on Netflix showing the feature of AI. But yeah, hit us up. Happy to help.

E-commerce 52

E-commerce Cross-sell Up-sell Manufacturing 52

SaaStr

JULY 9, 2019

You have to leverage existing behaviors that the market already understands so that you don’t need to educate users. ” It helped us gain credibility without necessarily needing to educate the market because it was an existing thing. The first thing we did was really pulled the unemployment angle quite aggressively.

Electricity 63

Electricity Education Start-ups Trust 63

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. We’ll be right back with that and much more on Sales Pipeline Radio.

Pipeline 59

Pipeline Sales Pitch Angle 59

ConversionXL

MARCH 7, 2017

They launched to much applause, but a few trends wore down their appeal with time. They’re a bit hard to explain without actually seeing one in action, but they essentially let you interactively explore data from different angles by placing different variables in columns/rows and analyzing averages, standard deviation, sums, etc.

X-functional 102

X-functional Represent Follow-up Up-sell 102

SaaStr

DECEMBER 23, 2020

So anytime we have a new feature launching, we think, is this adding too much complexity? You’re going to get a good education no matter where you go. When you have a product that touches as many people as Google does or as Slack does today, do you get nervous before big product changes and releases? Tamar Yehoshua: Of course.

Product 96

Product Engineering Customers E-commerce 96

Heinz Marketing

JUNE 2, 2022

News summaries – a new feature launched that allows businesses to share breaking news that pertains to their business, not just directly related stories which provides added value to your followers and customers. Twitter is also not a platform known to have a high income or education holding audience but is good to reach consumers at large.

Promote 111

Promote B2B Follow-up Angle 111

Hubspot

SEPTEMBER 17, 2018

Educational or How-To Videos. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Launch a new product? Place this at a 45-degree angle to the left or right of the subject. 360° & Virtual Reality (VR) Videos. What’s the goal? On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Sales Hacker

JANUARY 19, 2021

And later on in life … Sam Jacobs: Well, just a lot of education that needed to happen between that thought and reality. In those days, MPEG-2 was launched out of satellite earth stations. And as I grew up, I always thought you would conceive a baby if you just stood too close to a person of the opposite gender.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63

Hubspot

JULY 18, 2018

Educational. Education is one of the most powerful tools you can use to make change happen. Webinars need to have some type of educational component to it -- whether you're educating your audience about a product, a service, a new piece of content, how to use a tool, and so on. The most successful webinars are.

Promote 53

Promote Entertainment Education Real Estate 53

Hubspot

JUNE 12, 2017

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. So among its specialized hubs are educational content centers, including Deloitte University Press. And, that was the intent all along.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

JUNE 3, 2015

In other words, if you're writing educational content, then it's interesting to those whose question you're answering -- bells and whistles be damned. If you're worried you don't have the writing prowess to make a boring topic interesting, focus instead of making the most educational piece of content possible.

Angle 78

Angle Education Negotiate Networking 78

Hubspot

MARCH 18, 2018

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Takeaway for Marketers: Educate Your Buyers. Think about the problems that your product or service already aims to solve for customers.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

APRIL 29, 2016

Note: These apps are not intended to be substitutes for medical advice -- they're for educational purposes only. Once the guide has launched, a breathing pacer will help you measure your breathing. If it's not controllable, you can select from a list of coping statements to help you approach it from a different angle.

Technique 53

Technique Price Drivers/motivators Angle 53

Hubspot

MARCH 24, 2015

Imagine a manufacturing company that hosts a weekly show with continuing education for distributors who want to up their game on product knowledge. At SpinWeb, we launched a radio show at the beginning of 2015 called SpinRadio. Abby and I work well together because we each take a different angle. The possibilities are endless.

Non-Profits 68

Non-Profits Promote Hospitality Start-ups 68

Pointclear

MAY 2, 2012

He also notes that all marketing organizations are becoming mini publishers that have to produce content that comes from a different angle, is unique and is well-prepared. how networks are transforming education or how television is becoming an interactive experience. Social Media: The Opportunity for a New Relationship Dimension.

Strategize 72

Strategize B2B Angle Cold Call 72

Hubspot

APRIL 2, 2024

Expert tip: Lori Highby, founder and CEO of Keystone Click , says that social selling videos for B2B audiences need to focus on adding value for your audience with educational and entertaining content. “In Since I go live regularly, I usually reserve this for interviews or live launches when I’m launching an offer or a cohort of my course.

Sell 71

Sell Up-sell Trust Angle 71

Heinz Marketing

OCTOBER 7, 2019

So the trick there is awareness and keeping them educated on what you’re releasing, whether it’s existing products or new products and making sure that message then gets to the end user, their customer base. I just thought they were resellers drop shipping it to themselves and you didn’t know where it went.

Pipeline 61

Pipeline Territory Healthcare Sales 61

Martech

MARCH 2, 2023

The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Dig deeper: Experience, ecommerce and transformation for marketers in 2023 Easy to use, easy to launch. Every surface is an opportunity for advertising, education or providing more information.”

Campaign 105

Campaign Objectives and Key Results Angle Promote 105

Hubspot

APRIL 30, 2020

I launched a second Lucid survey that more deeply asked, "Why do you most commonly read blog posts?". On a broader scope, our blog might create multiple pieces of content that discuss a trend from multiple angles. So, what's one way to get into a consumer's head and figure out how to motivate them to read your blog?

Entertainment 101

Entertainment Education Angle Drivers/motivators 101

Heinz Marketing

JANUARY 29, 2018

Talk a little bit about the difference you see there and why did Terminus, in particular, invest in that kind of a role and that kind of an angle. For me personally, when I first launched my platform Pretty Southern, which we touched on earlier, I knew that Pretty Southern was going to be digital. You’re not a copy writer.

Pipeline 66

Pipeline Sales B2B X-functional 66

Hubspot

NOVEMBER 22, 2012

It's great to be able to have a spreadsheet of raw data that you can manipulate and analyze from different angles. It makes launching offers so much easier, which means lead generation is made easier. Educational Tools. Analytics Tools. It saves our event marketers, in particular, a ton of time. Sales & Nurturing Tools.

A/B testing 77

A/B testing CRM Angle Territory 77