Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker.

Campaign 101

Campaign Transportation Launch Hospitality 101

Spiro Technologies

SEPTEMBER 9, 2022

Jordan Nollman: No, just tweaked around the edges and some product launches too are being pushed back. And then a lot of people are shooting for that third quarter launching holiday, things like that. And so it’s really interesting to see all the different angles that people take to try to keep costs low.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Hubspot

JUNE 9, 2011

Some would say he's the Indiana Jones of online reputation management. Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. He's the co-author of a book called Radically Transparent. An online reputation management horror story.

Angle 57

Angle Launch Campaign Follow-up 57