Hubspot

MAY 7, 2018

By immersing Lyft customers in an environment that was as terrifyingly strange and eerily similar to Hawkins, Indiana, they made Stranger Things fans feel like they were actually in the Upside Down. One of the stunts that built up this hype was Lyft and Netflix’s Strange Mode prank. HostelWorld : Even Divas are Believers.

Campaign 101

Campaign Transportation Launch Hospitality 101

Spiro Technologies

SEPTEMBER 9, 2022

Adam Honig: I’ve been at a factory recently in Indiana and they were making these industrial coils and they were talking about how do they maintain the quality of electrical conductivity with a lower-grade metal. And so it’s really interesting to see all the different angles that people take to try to keep costs low.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Hubspot

JUNE 9, 2011

Some would say he's the Indiana Jones of online reputation management. So when everybody is scrambling to get the scoop and break the embargo and all that kind of stuff, and offering a superficial kind of look at it, we try to look at the angle that people are not talking about.". An online reputation management horror story.

Angle 57

Angle Launch Campaign Follow-up 57