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Big vendor risks: Friday’s daily brief

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. But what about smaller vendors? Read more here. Qubit leverages deep learning for its new CommerceAI solution . There is no such relationship between Google and governing bodies. “A

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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker.

Campaign 101
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7 Behaviors That Reveal Our Obsession With Technology

Hubspot

Netflix recently launched a promotion that actually encourages users to celebrate their "binges" with #bingebrag announcement cards. I felt ashamed after having to insistently assure the folks at Netflix that yes, I was still watching, but I found comfort in knowing that I wasn't alone in this behavior. 3) Feeling FOMO.

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Make it. Move it. Sell it. — Episode #7

Spiro Technologies

Jordan Nollman: No, just tweaked around the edges and some product launches too are being pushed back. And then a lot of people are shooting for that third quarter launching holiday, things like that. So stuff is being completely redesigned or just kind of tweaked around the edges, what’d you say?

Sell 89
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How to Start a Small Business in 10 Steps

Salesforce

Do you have a killer idea that you think would be perfect for launching a small business? But in the real world, launching a small business can be a bit more challenging. If you’re skilled in a certain trade — say, bookkeeping — you can launch a business with almost no money. Here are 10 steps that will get you on your way: 1.

Legal 52
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Important Lessons in Online Reputation Management From @AndyBeal [@InboundNow #24]

Hubspot

Some would say he's the Indiana Jones of online reputation management. Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. He's the co-author of a book called Radically Transparent. An online reputation management horror story.

Angle 57
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7 Components That Comprise a Comprehensive Brand Strategy

Hubspot

If it goes up when you launch your campaign, it means people are hearing about your campaign and becoming interested in your brand. When Indiana Jones gets through all the booby traps only to discover an army of guards waiting there as he turns around? Use those to connect with new customers and remind your old ones why they love you.