Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker.

Campaign 101

Campaign Transportation Launch Hospitality 101

Spiro Technologies

SEPTEMBER 9, 2022

Jordan Nollman: No, just tweaked around the edges and some product launches too are being pushed back. And then a lot of people are shooting for that third quarter launching holiday, things like that. And there’s only so much that you can do until the price has to go up. Adam Honig: Gotcha, that’s super interesting.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Hubspot

APRIL 8, 2013

An 85-person agency, Digital Relevance (formerly Slingshot SEO) was named the fastest growing private company in central Indiana by the Indianapolis Business Journal in 2012. Step 5: "Create a pricing and service package model that allows you to provide retainer-based services.". Paul Roetzer, CEO and Founder, PR 20/20.

Clients 71

Clients Non-Profits Price Healthcare 71

Hubspot

JUNE 9, 2011

Some would say he's the Indiana Jones of online reputation management. Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Are you trying to increase your stock price? He's the co-author of a book called Radically Transparent.

Angle 58

Angle Launch Campaign Follow-up 58

Hubspot

MARCH 8, 2012

But Apple sells a lot of them at twice the price because of the way Apple positions its brand in the market. If it goes up when you launch your campaign, it means people are hearing about your campaign and becoming interested in your brand. Are they the best computers on the market? Watch Out for Competitors.a

Campaign 78

Campaign Up-sell Start-ups Service 78

Sales Hacker

OCTOBER 7, 2021

As Compass’s Regional President of North Central, Rachael is responsible for driving revenue growth, M&A integrations, operations, marketing, and customer success across Illinois, Wisconsin, Indiana, and Minnesota. Rachael holds a BA from Indiana University. What is one a-ha moment you’ve had in your sales career? Julie Hansen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

JULY 26, 2019

In the early days, you obviously have less leverage and brand to price strongly. I want an investor that wants to come and build the company support, the technology community of Indianapolis, Indiana where we’re based. I do want to ask another bit. It’s one thing that we came back to saying yes to too much.

Contract 58

Contract Start-ups Up-sell Growth 58