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IAB releases proposed standards for in-game ads

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do.

Gaming 100
Gaming Intrinsic Angle Entertainment 100
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Hiring an Optimizer? Look For These 8 Traits

ConversionXL

JANUARY 5, 2016

Most people don’t have the patience to absorb their minds in the fine points and minutiae that are intrinsically part of their work. As Joel Klettke put it , “there can be no egos in CRO – anything can change, and you can’t get married to one element or angle, because it could be the wrong one.”. Less is more.

User Experience 70
User Experience Intrinsic A/B testing Follow-up 70
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