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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do.

Gaming 105
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Hiring an Optimizer? Look For These 8 Traits

ConversionXL

They have to know enough to understand statistical significance and statistical power, probability, the importance of sample sizes and the representativeness of the samples, understand data pollution and so on. Understanding Design and User Experience. Great user experience leads to conversions. Less is more.