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IAB releases proposed standards for in-game ads

Martech

Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release. What the proposals are intended to do.

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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

.” But they can also represent more complex named concepts, such as events like “The Olympic Games” or places like “Mount Everest.” They aren’t tied to specific phrases but represent broader ideas. Interspersed are your keywords, suggesting content angles and user intent.

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Rich Media and Email: Maximize Impact (and Deliverability)

ConversionXL

Static images are a great way to represent ideas graphically instead of using text. Instead of subscribers reading about a car design, images of the car from different angles can help them understand. As elsewhere on the Internet, autoplaying videos is not an ideal user experience.

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Treat Me Like a Person, Not a Persona [The Customer Code Series]

Hubspot

One area we’re focusing on that will help us get closer to a 10 is what we call the Nth user experience. When we onboard the first user of HubSpot, we once again use the GPCT method to understand that person’s priorities. Nth users represent tens of thousands of people. But we’re not where I want us to be yet.

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How to create review content that’s helpful for users and Google

Search Engine Land

They rely on helpful, objective review content to help them decide and get details that are impossible to ascertain based on the average product page: the real user experience of a product. Give context For some products, you can be inexperienced and still provide a useful review – but only if you represent a typical product user.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. Understand that B2B buyers are still humans. They center their business and targets their products around customers’ needs.

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Use Design Thinking to Solve Your Toughest Marketing Challenges

Hubspot

They’re in the business of designing relevant experiences for consumers, and they don't just use their gut to achieve this goal. Instead, they understand the challenge from all angles. My background is in user experience design and marketing. Along the way, I've seen some incredible outcomes. Day 3: Make a Decision.

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