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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker.

Campaign 101
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Want to Know a Secret? Your Customers Do.

ConversionXL

Apple employees before a product launch) or a subset of consumers (e.g., In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. the first to purchase a new iPhone).

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Apple employees before a product launch) or a subset of consumers (e.g., In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. the first to purchase a new iPhone).

Customers 101
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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

They never had access to Internet, and public transport is very expensive. You’ve got to be very sensitive to price, and so you’re caught in this conundrum. The first thing we did was really pulled the unemployment angle quite aggressively. We had to change our pricing. We had to change our sales processes.

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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Last fall, Kristina launched her membership program, " The Shift Society ," which features both live video coaching and recorded video content for members.