Angle Presentation UX X-functional 
ConversionXL
MAY 14, 2014
We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” ” Finding The Companies Who Optimize. Convincing The CEO.
ConversionXL
APRIL 6, 2016
Perhaps because they require effort (to X). Angle (motivation you provide – both conscious and non-conscious). Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Quantify your findings (~3 out of 6 said X).
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