SaaStr

MARCH 13, 2023

So even after doing SaaS all this years, and being perhaps the biggest fan of SaaS sales and sales processes out there … I still struggle with the idea of cold calling. Personally, I never answer a cold call, and want at least my initial discovery to be done over email. A lot of phone-based cold calling isn’t 100% cold.

Cold Call 106

Cold Call GTM Appointment Represent 106

Heinz Marketing

OCTOBER 12, 2020

You hear people calling it cold calling or cold outreach. So it doesn’t feel like another interruptive cold call. And I think when you talk Eric about sort of this cold call and what cold calls, and cold call in the industry sometimes feels like a dirty word.

Pipeline 133

Pipeline Cold Call Sales Clients 133

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Throw-Back Channel: Cold Calls. Yes, yes, we know!

Campaign 63

Campaign Cold Call GTM Contact 63

Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

That’s why for many companies, the best go-to-market plan is consistency with a regular workflow, predictable revenue, and a developed formula for opening sales conversations. A constant flow of appointments with ideal customers is the best way to hit your sales quotas. Predictability. How do you reach out to prospects?

Customers 94

Customers B2B Sales Pipeline 94

SalesLoft

AUGUST 20, 2015

When we started outbound, we cold called and emailed to talk about problems our customers had. Even Rand Fishkin , content marketing connoisseur, admits “ not just any old content is going to help us rank in competitive SERPs. ”. This helped make the outreach more successful.

Angle 52

Angle Cold Call Appointment Manufacturing 52