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The Why and How of Successful B2B Communities

Heinz Marketing

Discover intrinsic motivation – When we’re part of a group, we’re more likely to show up and do what it takes to succeed. If you can’t dedicate yourself to your community, you’ll need to appoint someone who can. For example, how many ebooks have you read and promptly forgotten? Which event do you remember more clearly?

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The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

The Value Of Events Intrinsic Value : In-person events can help SaaS companies build relationships with potential customers and partners in ways that digital marketing tactics may not. Follow-Up Begins Onsite : Whenever possible, confirm appointments, book space on your calendar, get emails, and save phone numbers.

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Few Want to Go Into Sales

Iannarino

However, my sales jobs have consistently been what is now called “full-cycle,” meaning that I made calls, booked appointments, and met with the prospective clients myself. Do Good Work: When you’re hiring for a sales role, hire workers who are already hungry and intrinsically motivated.

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