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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. This includes cross-channel, multi-touch and multi-wave campaigns. Chandler, Arizona-based Keap was founded in 2001 and has 400 employees. Product overview.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

This provision is particularly critical for companies that sell SaaS products. A complicated clause may lead to additional time spent tracking the status of recent deals, distracting sellers from their primary selling responsibilities. But, the sales rep who initially closed the deal might’ve received a substantial commission payment.