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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Lots of batteries.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

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16 marketing automation platforms your organization should consider

Martech

This includes cross-channel, multi-touch and multi-wave campaigns. Chandler, Arizona-based Keap was founded in 2001 and has 400 employees. Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Instead, think about upselling or cross-selling. Instead of focusing on just selling a product or service, think of yourself as a problem solver who can alleviate challenges in your customers’ lives. Increase average deal size This doesn’t necessarily mean increasing the price of your products or services.

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

This provision is particularly critical for companies that sell SaaS products. A complicated clause may lead to additional time spent tracking the status of recent deals, distracting sellers from their primary selling responsibilities. But, the sales rep who initially closed the deal might’ve received a substantial commission payment.