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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Lots of batteries.

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“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)

SaaStr

Jason Lemkin: That’s what drove these last four months as you’re crossing the million in revenue. Why will the partners sell you? Like at this time I was doing all the selling. Jason Lemkin: All the selling, Tiago Paiva: All the selling. That was also pretty big. That was the, was more market pull.

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SaaStr Podcast #361 with ServiceNow Chief Customer and Partner Officer Lara Caimi

SaaStr

How do you ensure that you teach people really great meeting management skills in addition to educating people about program management or change management or getting work done cross-functionally? I’ll give an example. They are helping drive their digital transformation agenda and recommending software platforms that can enable that.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. Well, do the math in your head. Jason Lemkin: Yeah.

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16 marketing automation platforms your organization should consider

Martech

This includes cross-channel, multi-touch and multi-wave campaigns. Chandler, Arizona-based Keap was founded in 2001 and has 400 employees. Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Instead, think about upselling or cross-selling. Instead of focusing on just selling a product or service, think of yourself as a problem solver who can alleviate challenges in your customers’ lives. Increase average deal size This doesn’t necessarily mean increasing the price of your products or services.