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Sales Pipeline Radio, Episode 312: Q & A with Robert Gitell

Heinz Marketing

I remember back when I was working in a company selling to real estate agents, and we had different approaches for east coast realtors than we did for west coast realtors when they were calling, just because there were regional cultural differences in terms of how people wanted to have that conversation. I was in Arizona at the time.

Pipeline 109
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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Doing additional research can shed more light on the situation, including asking your sales support and IT teams — teams that nurture and support customers daily — for their perspective. Is it a new, one-off problem, or something more endemic to the company’s history? Your customer won’t always have all the answers.