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If you're reading this now, you are probably regularly (or at least dabble in) reading the Outreach blog to stay up to date on product news, the latest best practices, and what's going on in the space in general. How I Built an SDR AssemblyLine with Outreach and Doubled my Team’s Output.
Coldcalling. If you’re still coldcalling prospects and think it’s a great way to generate new opportunities, stop selling now. Coldcalling is hard, wasteful, ugly, and negatively impacts your brand and potential success -- it's also not nearly as effective as inbound selling. Overselling the product.
The AssemblyLine — a model where reps work on designated responsibilities, specific to a certain pipeline stage. There's a fine line between productively competitive and toxically confrontational, and crossing it can take a massive toll on morale. But competition can be fickle.
To give you an idea, here’s a good place to start: take the Toyota Corporation and their invention of the Total Production System after World War II, for example. Engineers from Toyota observed assemblylines at Ford and checkout lines at Piggly Wiggly, eventually coming up with the “5S” methodology of process improvement.
But imagine cutting through the clutter of coldcalling and endless email lists; that’s what automating your hustle can do for you. Key Benefits of Automating Your Lead Generation Gone are the days when generating leads was akin to a door-to-door sales pitch, coldcalling into the void in hopes of snagging an interested party.
This is the downside of the modern Sales AssemblyLine — both buyer and seller feeling like a cog in the wheel. Use them to increase your contact rates in both email and traditional cold-calls by making sure they’re going to the right people. Learn how Some Hot Tech Startup increased productivity by 115%.”.
If you missed episode #193, check it out here : Your New 3-Part Framework for ColdCalling with Jason Bay. Make prospecting videos, follow-ups, product demos, and other communications that drive virtual selling. Those two aspects, prospecting/SDRs and the sales assemblyline are the two key aspects that I challenge.
Where sales people used to be a primary channel for information and education about products/solutions, now customers can self educate through an increasing number of digital and other channels. The endless, mindless debates of social selling, coldcalling, to prospect or not to prospect. The mindless focus on volume/velocity.
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