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The Beginner's Guide to Competitive Benchmarking

Hubspot

OCTOBER 18, 2021

Maybe you took a mental note on which player had the most properties, or who had the best buying and selling strategy. One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. United Airlines.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

NOVEMBER 18, 2022

The assembly line. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The airplane.

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