Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Year after year, survey after survey, leads were number one. This last one is a biggie.

B2B 115

B2B Cross-sell Pharmaceutical Account management 115

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 101

B2B GTM Cross-sell High impact 101

PandaDoc

MAY 9, 2024

What is an example of sales velocity? Let’s look at an example of sales velocity in the real world. A SaaS provider sells document workflow software for businesses of all sizes. In the past six months, the prospecting team has qualified 100 leads. B2C sales cycle lengths are much shorter, taking days or weeks.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

criteria for success

DECEMBER 31, 2019

A sales process is to selling as a recipe is to a cake. Without the proper steps in a particular and strategic order, you will fail at both selling and baking a cake. This is the same reason why having a B2B sales process is so important. This depends on the type of solution you sell and who you sell it to.

Process 59

Process B2B Territory CRM 59

Highspot

NOVEMBER 9, 2023

Integration with CRM Systems The integration of digital sales rooms with sales tools like Customer Relationship Management (CRM) systems ensures that all interactions with prospects and customers are tracked, providing a 360-degree view of customer relationships. Collaboration Tools Collaboration is essential in complex B2B sales.

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

PandaDoc

MARCH 26, 2024

A sales pipeline is a roadmap that shows the customer journey from the moment they first hear about your product or service until after they buy it, similar to — but not exactly the same as — a sales funnel. Try PandaDoc The stages of a sales pipeline Here’s what each step of the sales pipeline entails: 1.

Pipeline 52

Pipeline Contract CRM Customer Relationship Management 52

Hubspot

AUGUST 21, 2023

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Distribution: Through what mediums will you sell the product or service? According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. What is a Go-to-Market Strategy?

Go To Market 69

Go To Market Process GTM Launch 69