Martech
MARCH 1, 2024
Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Year after year, survey after survey, leads were number one. This last one is a biggie.
Martech
JUNE 28, 2022
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.
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Pointclear
JANUARY 15, 2013
What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.
criteria for success
DECEMBER 31, 2019
This is the same reason why having a B2B sales process is so important. The Value of a B2B Sales Process. There are many reasons why having a B2B sales process is valuable for an organization. Regardless, the value of a sales process depends on your team’s use of it. Lead Generation.
Pointclear
JUNE 9, 2017
While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Our success stories are attributed to this persistent (yet professional) approach to teleprospecting.
A Sales Guy
MAY 7, 2013
You’ve redesigned the territories that sales requested and sales are still down. You launched a new commission structure and sales isn’t happy, but you think they are. All b2b sales leaders have been guilty of at least one of these if not all of them and they are guilty of others not mentioned.
Lead Fuze
SEPTEMBER 30, 2021
What is lead generation for accountants? Lead generation is the strategy accountants create to attract, capture, and maintain new prospects. Therefore, the accountant needs to identify its targeted audience to be able to structure the right formula for the company’s sales funnel. Where can you find them?
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