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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. Cross-selling : Offering customers related or complementary products.

B2B 119
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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

Sell 52
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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

Negative comments can drag down the success of a sale, so it’s important to eliminate them. They believe in what they sell. 7 Techniques on How to Close a Sales Deal. You’re looking for a way to find leads that can be closed, right? LeadFuze is the best lead generation software on the market.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. It’s become a well-compensated, highly respected and in-demand role.

B2B 105
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Crafting a Winning Go-to-Market Strategy

Highspot

Deals specifically with lead generation activities such as creating awareness, generating interest, and driving demand for the product through various marketing channels. Takes into account the entire customer journey, from product development to post-sale support.

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Crafting a Winning Go-to-Market Strategy

Highspot

Deals specifically with lead generation activities such as creating awareness, generating interest, and driving demand for the product through various marketing channels. Takes into account the entire customer journey, from product development to post-sale support.

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Proven Strategies for Effective Sales Management

Highspot

Sales readiness: Ensure reps aren’t just trained but are also ready to sell. Share competitive information: Equip your team with knowledge about the competition to strengthen their selling position. Value-Based Selling : Shift the focus from product features to the value it provides to the customer.