Heinz Marketing

JUNE 7, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day.

Pipeline 122

Pipeline B2B Sales Cross-sell 122

Martech

SEPTEMBER 25, 2023

How do you account for all the activities and their accumulative and individual contributions to the sales pipeline? Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Was it the last email, event or offer that contributed to that sale?

A/B testing 118

A/B testing Tradeshows Finance Cross-sell 118

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. What is attribution?

B2B 131

B2B Process Campaign Contact 131

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. My advisor said the idea was great but that it wouldn’t work unless I learned how to sell. However, my plans changed once I discovered the unique challenges of selling. I’d have to say it’s either SNAP Selling or More Sales Less Time. . Jill Konrath. Alice Heiman.

Sales 90

Sales Up-sell Start-ups Cross-sell 90