Martech

SEPTEMBER 25, 2023

How do you account for all the activities and their accumulative and individual contributions to the sales pipeline? Showing an ROI for a tradeshow event should include all the possible activities that contributed. Was it the last email, event or offer that contributed to that sale? Attributing sales to marketing is a challenge.

A/B testing 111

A/B testing Tradeshows Finance Cross-sell 111

SBI

OCTOBER 6, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Acquisition of leading email verification provider further enhances accuracy of DiscoverOrg and ZoomInfo B2B intelligence platforms. But in the world of B2B sales? Among its differentiators are machine. Video Reviews.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

Heinz Marketing

JULY 31, 2020

Nearly 9 in 10 B2B professionals have increased the number of virtual events that their organization either hosts or is a part of has increased in the last 90 days. To test our hypothesis, and to better understand the B2B virtual event experience, PathFactory and Heinz Marketing conducted a survey in May 2020. Experience drives demand.

Tradeshows 112

Tradeshows User Experience B2B Promote 112

Heinz Marketing

MARCH 5, 2020

The usual rush of spring events in B2B sales and marketing has almost entirely been eliminated in just the past couple days , in an appropriate abundance of caution. Sponsors still desire a targeted channel to meet new prospective customers and fill their own sales pipelines. By Matt Heinz , President & Founder of Heinz Marketing.

Pipeline 119

Pipeline Presentation Networking B2B 119

Pointclear

JUNE 7, 2011

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. Instead, you really need benchmarks, so that everyone can feel comfortable with the reality of b2b marketing metrics.

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Pointclear

MAY 20, 2016

In a recent blog post SiriusDecisions notes that organizations struggle to measure marketing’s contribution to, and influence on, sales pipeline. They also cite that their branding, PR and tradeshow activities are (indirectly) driving sales, for which marketing is not getting credit. Measuring marketing’s contribution to revenue.

Gaming 53

Gaming Tradeshows SQL Clients 53

Heinz Marketing

SEPTEMBER 17, 2019

Think of these as different levels of your sales pipeline. Not all of these directly relate to B2B, but each has conceptual nuggets that can be applied! Your branded place doesn’t need to do only one thing. If you have the space (or budget) for it, add in amenities or other utility that can draw people in.

B2C 62

B2C Prospecting Pipeline Gaming 62

SBI

NOVEMBER 7, 2019

Both of our companies endeavor to foster better alignment between marketing and sales and improve the buyer/seller interaction, resulting in accelerated deals and pipeline for our customers. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.

Customers 20

Customers Tradeshows Technology Technology 20

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. What is attribution?

B2B 131

B2B Process Campaign Contact 131

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. Time-based lead attribution in B2B.

B2C 91

B2C E-commerce Tradeshows Commission 91

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. This guide focuses on virtual events produced for business purposes, including building sales pipelines, acquiring customers and retaining existing customers. Virtual event history.

Objectives and Key Results 139

Objectives and Key Results Networking Presentation Entertainment 139

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. Co-Founder & CRO of TradeShow Makeover. I hope it speaks to business owners who have a complex B2B sale and are stuck, or who want tremendous growth to build a strong sales organization to hit their goals. Being a professor teaching B2B sales at a top university.

Sales 90

Sales Up-sell Start-ups Cross-sell 90