ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Canceled events and tradeshows increased the focus on outbound activities.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Pointclear

JUNE 7, 2011

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. As a matter of fact, successful lead generation processes rarely run what we know as "campaigns."

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Martech

SEPTEMBER 25, 2023

How do you account for all the activities and their accumulative and individual contributions to the sales pipeline? Showing an ROI for a tradeshow event should include all the possible activities that contributed. Chatbots can engage with website visitors, qualify leads and collect contact information for potential customers.

A/B testing 119

A/B testing Tradeshows Finance Cross-sell 119

SBI

OCTOBER 6, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. To participate in the next generation of sales tech, sales organizations will have to consider their data strategy. But in the world of B2B sales? Among its differentiators are machine. Video Reviews. Industry News.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. Time-based lead attribution in B2B.

B2C 92

B2C E-commerce Tradeshows Commission 92

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. This guide focuses on virtual events produced for business purposes, including building sales pipelines, acquiring customers and retaining existing customers. Virtual event history.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. Co-Founder & CRO of TradeShow Makeover. It’s a great lead generator. I hope it speaks to business owners who have a complex B2B sale and are stuck, or who want tremendous growth to build a strong sales organization to hit their goals. Jill Konrath.

Sales 90

Sales Up-sell Start-ups Cross-sell 90