Remove B2B Remove Go To Market Remove Pipeline Remove Tradeshows
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SalesTech Video Review: @ZoomInfo

SBI

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Video Reviews.

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Coronavirus, Trade Shows and Value vs Venue

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. The usual rush of spring events in B2B sales and marketing has almost entirely been eliminated in just the past couple days , in an appropriate abundance of caution. Is nature accelerating a trend that been a long time coming?

Pipeline 104
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Marketing Needs to Put Skin in the Game

Pointclear

In a recent blog post SiriusDecisions notes that organizations struggle to measure marketing’s contribution to, and influence on, sales pipeline. They note that when budgets need to be cut, marketing is often the first to have to reduce spend, limiting their ability to make an impact.

Gaming 53
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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. Time-based lead attribution in B2B.

B2C 93
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Both of our companies endeavor to foster better alignment between marketing and sales and improve the buyer/seller interaction, resulting in accelerated deals and pipeline for our customers. Combining with Seismic allows Percolate to provide even more capability to our customer base and more value to the marketing ecosystem.”.