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My Key Takeaways from MarketingProfs B2B Forum

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. I had the pleasure of attending my first Marketing Profs B2B Forum several weeks ago outside of Washington D.C. Strategist of Revenate Marketing. If you attended MarketingProfs B2B Forum, what were your favorite sessions and why?

B2B 62
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SalesTech Video Review: @ZoomInfo

SBI

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Video Reviews.

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Evolved Selling: Keeping pace with shifting customer demand

SBI

The spread of COVID-19 shook up the B2B sales economy. Amidst this adversity, lessons on the future of B2B sales are emerging. On the surface, it seems obvious: B2B sales are moving more into the digital landscape. Let’s take a closer look.

Sell 38
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Go-To-Market Made Simple: 3 Myths To Debunk

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Your go-to-market strategy is NOT a one and done strategy or project. It’s not something that can be “cracked” at an executive offsite or “just how you do sales or how you do marketing.” Myth #1: GTM Belongs to Marketing or Sales.

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Coronavirus, Trade Shows and Value vs Venue

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. The usual rush of spring events in B2B sales and marketing has almost entirely been eliminated in just the past couple days , in an appropriate abundance of caution. Is nature accelerating a trend that been a long time coming?

Pipeline 119
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Marketing Needs to Put Skin in the Game

Pointclear

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Gaming 53
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to. Field Sales. Video Reviews.