Why you’re not getting credit for your marketing efforts — and how AI can help
Martech
SEPTEMBER 25, 2023
How do you account for all the activities and their accumulative and individual contributions to the sales pipeline? Showing an ROI for a tradeshow event should include all the possible activities that contributed. Was it the last email, event or offer that contributed to that sale? Attributing sales to marketing is a challenge.
Let's personalize your content