ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Canceled events and tradeshows increased the focus on outbound activities.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Hubspot

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. You have to manage heightened expectations, battle against a multitude of competitors and make sure you have time to meet the needs of everyone in your pipeline. It's time for reps to put away their timetable and stop focusing solely on hitting their monthly sales quotas.

Sales Experience 64

Sales Experience B2B Prospecting Tradeshows 64

Martech

SEPTEMBER 25, 2023

The company had just made its full-year quota in the first half of the year and the champagne was flowing. How do you account for all the activities and their accumulative and individual contributions to the sales pipeline? Showing an ROI for a tradeshow event should include all the possible activities that contributed.

A/B testing 118

A/B testing Tradeshows Finance Cross-sell 118

Heinz Marketing

JANUARY 29, 2019

The CFO and CMO relationship doesn’t get the same tradeshow airplay and blog coverage as sales alignment. In today’s B2B marketing world, this is unacceptable. Like many successful B2B companies, Apptio uses the SiriusDecisions Demand Waterfall for their taxonomy and analysis models. Yes, you read that correctly.

Finance 64

Finance Tradeshows Pipeline Strategize 64

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. I was afraid of not making quota, losing to the competition, making an embarrassing blunder, and the list goes on. Co-Founder & CRO of TradeShow Makeover. Being a professor teaching B2B sales at a top university. Most Dynamic Women Sales Leaders. Jill Konrath.

Sales 90

Sales Up-sell Start-ups Cross-sell 90

SBI

NOVEMBER 7, 2019

Both of our companies endeavor to foster better alignment between marketing and sales and improve the buyer/seller interaction, resulting in accelerated deals and pipeline for our customers. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.

Customers 20

Customers Tradeshows Technology Technology 20