Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Year after year, survey after survey, leads were number one. This last one is a biggie.

B2B 120

B2B Cross-sell Pharmaceutical Account management 120

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

B2B 106

B2B GTM Cross-sell High impact 106

Lead Fuze

SEPTEMBER 30, 2021

What is lead generation for accountants? Lead generation is the strategy accountants create to attract, capture, and maintain new prospects. Therefore, the accountant needs to identify its targeted audience to be able to structure the right formula for the company’s sales funnel. Where can you find them?

Lead generation 52

Lead generation Niche Objectives and Key Results Strategic partnership 52

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Selling / Sales Development. Account Development Representative. Business Development Representative. AB Testing. Account-Based Everything / Revenue. Accounts Payable.

B2B 99

B2B E-commerce Cold Call Represent 99

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Having a sales enablement specialist who keeps in touch with the leads after a call with SE brought Belkins the following results: Twice more deals.

Process 94

Process Customers Appointment Pharmaceutical 94

Sales Pop!

OCTOBER 18, 2021

Let’s talk about this and discuss the top 22 tools for your sales team. We’ve broken them down by functionality: Lead generation tools ; Internal communication tools; Engagement and outreach; Analytics and automation tools; Document management; Marketing sales support. What Is a Sales Setup?

Prospecting 97

Prospecting Price CRM Lead generation 97

Highspot

NOVEMBER 9, 2023

How DSR Aligns With the Buyer Journey A digital sales room aligns with the sales cycle by supporting and enhancing each stage of the sales process, from initial lead generation to closing deals and even post-sale relationship management.

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59