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CX is no longer just about keeping customers happyits a key driver of business results and the C-suite knows it. According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profitmargins. Most leaders now see CX as a revenue driver (79%) rather than a cost center (21%).
RevOps brings together people, processes, and data from across various departments in an organization, aligning them on three common goals: Increasing profits by maximizing customer conversion and profitmargin on sales. This helps you understand why customers aren’t coming back for repeatbusiness. Churn analysis.
Thus, win rates, repeatbusiness, referrals, sales cycles, and customer success improve significantly. Too many sellers on the floor can impact profitmargins while an insufficient number can retard growth. Jim Ninivaggi, SiriusDecisions. Sales enablement should be a consistent component of the sales interview process.
Drive profitability with high-margin purchases and lower acquisition or retention costs. A volume customer primarily contributes through frequent purchases but at lower profitmargins. You have limited resources and need to prioritize high-margin, long-term relationships. What is a volume customer?
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