Remove B2B Remove Profit margin Remove Repeat business
article thumbnail

AI adoption in CX is rising, but implementation challenges remain

Martech

CX is no longer just about keeping customers happyits a key driver of business results and the C-suite knows it. According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. Most leaders now see CX as a revenue driver (79%) rather than a cost center (21%).

article thumbnail

Why we care about RevOps: A marketer’s guide

Martech

RevOps brings together people, processes, and data from across various departments in an organization, aligning them on three common goals: Increasing profits by maximizing customer conversion and profit margin on sales. This helps you understand why customers aren’t coming back for repeat business. Churn analysis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right

Sales Hacker

Thus, win rates, repeat business, referrals, sales cycles, and customer success improve significantly. Too many sellers on the floor can impact profit margins while an insufficient number can retard growth. Jim Ninivaggi, SiriusDecisions. Sales enablement should be a consistent component of the sales interview process.

article thumbnail

Are you focusing on valued customers or volume customers?

Martech

Drive profitability with high-margin purchases and lower acquisition or retention costs. A volume customer primarily contributes through frequent purchases but at lower profit margins. You have limited resources and need to prioritize high-margin, long-term relationships. What is a volume customer?

Customers 110