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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. Pinterest, for most, does not. Research Pinterest trends.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

The technology to find users again has grown to work across most websites, social networks and even email. Poor segmentation is one of the main culprits of low performance in a retargeting campaign. Sending an email as part of a retargeting campaign doesn’t require bidding on ad exchange for a placement. 3 ) Dig into your CRM.

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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Setting aside a small amount of budget for a campaign around your own name is a good idea if you're being targeted in this way by competitors. Make sure this campaign is up and running on as many variations of your brand name as you can think of, including misspellings. Driving Quick Results.

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5 Integrations That Will Amplify the Power of Your Lead Nurturing

Hubspot

To increase the effectiveness and power of your lead nurturing campaigns , there's no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation. N ext Steps. Next Steps. Integration With Email Marketing.

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9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. Use this ad type, if you want to create highly stylized Ads for your campaign. As a result of this campaign, ESCP Europe saw over two million impressions from potential students. Results: Noodle.ai

CTR 101
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What to Cut From Your Marketing in 2015

Hubspot

Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. 2) Engaging on Social Networks That Aren''t Working. Your audience probably doesn''t hang out on every single social network, so your social strategy should mirror their consumption habits. As you should.)

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