5 Tactics to Improve Your Follow-Up Cadence [With Examples]
Sales Hacker
MARCH 16, 2020
They’re taking a more B2C-like approach, optimizing the buying experience to win more business. The standard, inbound-lead, follow-up cadence primarily consists of phone calls, email, and LinkedIn. As I mentioned earlier, B2B buyers want a more B2C experience, and what better way to provide this than on social media?
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