ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B B2C Retail X-functional 130

PandaDoc

DECEMBER 19, 2022

Prospecting isn’t the same as lead generation, though it is quite close. Prospecting is the process of finding leads that are a good fit for your product or service offering. At a high level, all prospecting methods can be divided into two buckets: inbound and outbound. B2B sales prospecting in a nutshell.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. With the right touch, however, I’ve seen chatbots skyrocket lead conversion rates.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

MARCH 4, 2016

Since many companies, notably B2B SaaS companies, rely on closing enterprise deals to pay the bills, optimizing your sales enablement strategy can be a high impact opportunity for growth, in addition to your current online optimization efforts. And as I mentioned, technology is making sales generally more sophisticated.

B2B 65

B2B A/B testing Sales Pitch 65

Hubspot

SEPTEMBER 7, 2011

In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Use Links & Calls-to-Action to Generate Leads: Start generating leads from Facebook! Research suggests that links shared on Facebook have a high impact on SERP (search engine results page) rankings.].

Networking 78

Networking B2C Promote High impact 78

Sales Hacker

OCTOBER 7, 2021

Kristina is a recognized thought leader on topics such as B2B GTM trends, sales development, innovative pipeline strategies, sales and marketing technology, and lead generation. She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations.

Sales 130

Sales Start-ups Up-sell Cross-sell 130