ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. Niche targeting.

B2B 130

B2B B2C Retail X-functional 130

PandaDoc

DECEMBER 19, 2022

Prospecting isn’t the same as lead generation, though it is quite close. Prospecting is the process of finding leads that are a good fit for your product or service offering. At a high level, all prospecting methods can be divided into two buckets: inbound and outbound. B2B sales prospecting in a nutshell.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Sales Hacker

OCTOBER 7, 2021

Kristina is a recognized thought leader on topics such as B2B GTM trends, sales development, innovative pipeline strategies, sales and marketing technology, and lead generation. She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations.

Sales 130

Sales Start-ups Up-sell Cross-sell 130