Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation.

Campaign 101

Campaign Niche Territory Construction 101

PandaDoc

DECEMBER 19, 2022

Prospecting isn’t the same as lead generation, though it is quite close. Prospecting is the process of finding leads that are a good fit for your product or service offering. At a high level, all prospecting methods can be divided into two buckets: inbound and outbound. B2B sales prospecting in a nutshell.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

ClickFunnels

JULY 21, 2021

High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. But your business only helps them with one or two very niche problems. B2B Lead Generation. This isn’t the time for a monologue. Schedule yours today.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. The fear of making a mistake with an unproven vendor can be a powerful motivator, even if the post-purchase rationalization ignores the impact of that emotion. Niche targeting.

B2B 130

B2B B2C Retail X-functional 130

Heinz Marketing

JULY 9, 2021

Features/functionality: Solutions for high impact awareness, consideration, and conversions. Netline provides a tremendous amount of control over lead generation campaigns, far above what you could get from other DSPs or even LinkedIn Advertising. Not a fan of their inability to bulk edit campaigns. To Sum it All Up.

B2B 137

B2B A/B testing Campaign Lead generation 137

Sales Hacker

OCTOBER 7, 2021

Kristina is a recognized thought leader on topics such as B2B GTM trends, sales development, innovative pipeline strategies, sales and marketing technology, and lead generation. She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations.

Sales 130

Sales Start-ups Up-sell Cross-sell 130