Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content.

B2C 115

B2C Launch High impact Market share 115

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B B2C Retail X-functional 130

Martech

APRIL 25, 2022

It’s a digital channel that serves high-impact ads. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. While B2B marketers benefit from that win rate, ABM vendors are also reaping the benefits as B2B marketers invest in these technologies and apply them to their channels.

B2B 105

B2B B2C Campaign High impact 105

Hubspot

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. If we treat each person with loving kindness and respect, we'll be making the positive impact I know we can while building a stronger, more loyal base. We are humans, serving humans.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

SEPTEMBER 12, 2013

In the B2C space, companies like Amazon and Netflix have trained consumers to expect a personalized browsing experience. The last two years, however, have introduced some new technology, including HubSpot''s Smart Content , which has enabled marketers to see early results of personalization employed across marketing channels.

B2C 70

B2C Campaign Trust Retail 70

ConversionXL

MARCH 4, 2016

Technology is changing the way sales is conducted. Since many companies, notably B2B SaaS companies, rely on closing enterprise deals to pay the bills, optimizing your sales enablement strategy can be a high impact opportunity for growth, in addition to your current online optimization efforts. It starts with sales enablement.

B2B 65

B2B A/B testing Sales Pitch 65

ConversionXL

APRIL 22, 2015

So in a nutshell, this is how you succeed: Run as many tests as possible at all times (every day without a test running on a page/layout is regret by default), Win as many tests as possible, Have as high impact (uplift) per successful test as possible. B2B and B2C. It’s the same with conversion optimization.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123