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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Many retailers are launching RMNs, and not just big national chains. A closer look at the Sam’s Club MAP shows how marketers can capitalize on close customer relationships and technology provided through strategic partnerships when they select an RMN as part of their omnichannel strategy. Why we care.

Retail 85
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Connections 2022: What the New Marketing and Commerce Cloud Launches Mean for You

Salesforce

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads.

Launch 98
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10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

But what happens when these different sized businesses unite forces in strategic partnerships? In this session, Managing Director & Co-Head of Workday Ventures, Leighanne Levensaler will dispel the myths of partnering with large companies and reveal the 10 things that aren’t obvious with this kind of partnership. .”