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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 76
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Customer acquisition is the process of finding best-fit customers and persuading them to buy from your ecommerce business in a measurable and repeatable way. It followed up post-conversion to ensure buyers were happy, improving the overall customer experience to generate repeat business and brand advocacy.

Customers 129
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The Winning Sales Process for Your Startup in 2020

Salesmate

B2B sales is a much more complex process than B2C sales. That is the only way you will generate repeat business for your startup and secure its future growth. Your sales process must be planned for generating repeat business. Let’s just say that buyer personas are not limited to B2C companies.

Process 125
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

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Marketing AI: 11 Powerful Ways of Transforming Growth Roles

Lead Fuze

Timing is crucial in both B2B and B2C sales situations. All of which results in repeat business and continued engagement. Predictive analytics can be used in various ways, such as in analyzing the actions and features of customers who don’t make repeat buys or who unsubscribe from a service.

Growth 122