ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Cross-sell 60

Cross-sell B2C CRM Sales 60

Search Engine Land

SEPTEMBER 11, 2023

Even if your prices are uniform, the profit margins may differ. In other words, if conversion value variability is low from a revenue perspective, it may not be through the lens of gross profit or customer lifetime value (CLV). B2C tends to have a much shorter cycle, ranging from a few minutes to a few weeks.

Profit margin 141

Profit margin Objectives and Key Results Campaign Conversion 141

ConversionXL

JUNE 2, 2020

That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share). To do safe and boring marketing, post safe and boring stuff. Differentiation matters much less if you have a big market share. It’s scary to be different.

A/B testing 162

A/B testing X-functional Price Gaming 162