Iannarino

JUNE 18, 2021

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy solution approach to B2B sales added a level of proof, to provide clients with the confidence necessary to adopt their solution. However, viewing those challenges using inherited legacy models only makes things worse.

Objectives and Key Results 240

Objectives and Key Results Clients Price Sales 240

Iannarino

JUNE 16, 2021

You win and lose deals in discovery. Both of the legacy approaches (legacy laggard and legacy solutions) place a high premium on the salesperson learning the client’s need or their problem. The modern approach requires that both the salesperson and their client both learn from each other.

Clients 158

Clients Sales Prospecting Conversion 158

Iannarino

JUNE 19, 2021

The Gist: In a transactional sale, the salesperson has too little power to lead the client. In the legacy solution approach, the salesperson must negotiate a linear sales process. In the modern approach, the salesperson leads the client. On the legacy side of this continuum, the client leads the salesperson.

Negotiate 193

Negotiate Clients Sales Conversion 193

Iannarino

JUNE 20, 2021

The legacy laggard approach to sales views the product as the main source of value for prospective clients. The legacy solution approach to sales finds value in the solution the salesperson provides. From Legacy to Modern Sales Approaches Parts 1-7: Part 1 | Approaches.

Consult 204

Consult Clients Sales Negotiate 204

Iannarino

JUNE 21, 2021

The Gist: One of the easiest ways to recognize your sales approach is to look at the level of value you create for your clients. The lower the level of value you create, the more likely that you have a legacy approach. The greater value you create, the more modern your approach. Part 3 | Information.

Strategize 175

Strategize Clients B2B Sales 175

Hubspot

AUGUST 12, 2020

The power in the buying and selling process has shifted from the seller to the buyer. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. That’s because inbound sales transforms selling to match today’s empowered buyer -- so sales reps can sell the way people buy.

Prospecting 97

Prospecting Sell Healthcare Sales 97

Hubspot

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too.

Technique 84

Technique Sales CRM Pipeline 84