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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively). a what is X page displaces a state of X report page). SUBSCRIBE See terms.

B2B 100
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113
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7 B2B content distribution strategies that work

Search Engine Land

What matters is how you distribute it to the right people through the right channels. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers. Platforms like LinkedIn, Facebook and X offer robust targeting options based on demographics, interests and behaviors. Personalization.

B2B 123
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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

B2C 78
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. the probability of users to click on an ad, to download a whitepaper, to respond to an email, to respond to an offer, and other customer response you define. customer churn.

Sports 131