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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Open rates What it measures: The percentage of recipients who open your emails. Follow-up campaigns.

B2B 109
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How to Create an Email Drip Campaign in 6 Simple Steps

ConversionXL

An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval. You can automate drip email campaigns with autoresponder software (e.g. Email drip campaigns can achieve many things: Build relationships with leads; Grow sales; Increase customer retention. Something else?

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Stop Guessing, Start Knowing: 4 Steps to a Data-Driven Audience Strategy

Salesforce

Without a clear audience strategy, your campaigns are flying blind. By using data-driven insights to build and optimize an audience strategy, marketers can ensure their campaigns are relevant, timely, and impactful, ultimately driving better results and building stronger customer relationships. Watch the demo 2.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. B2C marketers are often A/B testing different strategies to optimize campaigns. Multichannel engagement Omnichannel campaigns go beyond email. Data quality.

B2C 116
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How to keep up with macro trends that impact PPC performance

Search Engine Land

Benchmarking : Comparing your PPC campaigns to your competitors’ also provides benchmarks for campaign performance. It helps you track and analyze your paid search campaigns’ performance and identify improvement areas. You'll also need to list keywords you plan to target in your campaign.

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Exploring How a Social Media Marketing Agency Works

Lead Fuze

This ensures continuous improvement in campaign effectiveness. From simple image ads to immersive video ads, you need to choose the type that aligns with your campaign objectives and platform norms. Therefore, when devising a campaign strategy, consider not only the content but also how to foster engagement.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s been defined as “a sustained, coordinated, strategic approach to identifying, engaging, closing, and growing the accounts that we know we should win” by Seismic’s Marketing Director Steve Watt. It’s not a channel, campaign, or tactic. However, if you need to do a lot of convincing, you’ll need a more strategic plan.