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11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

The World Wildlife Foundation (WWF) paired with Snapchat to create the #LastSelfie campaign with the goal of raising awareness about endangered species. Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 1) Raise awareness for a cause. Google Hangouts On Air.

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9 Creative Snapchat Ideas for Brands

Hubspot

Here's how Infatuation ( @infatuation ) did it in their Snapchat Story: Emojis are featured in a ton of marketing campaigns these days, so try using them in your next few Snaps to tell more with pictures than words. Emojis offer hundreds of different symbols brands can use to embellish their snaps to make them more fun and engaging.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? January 31, 2015.

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9 Account-based Marketing Case Studies

ConversionXL

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. how long they spent on the site).

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Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November

Hubspot

Read on to get the scoop on the most sentimental, adorable, and unexpectedly funny ad campaigns from the past month. In this clever ad for a brand of cat treats , agency adam&eveDDB created the perfect holiday wonderland -- complete with sparkling trees, a Christmas roast, and even an electric train set. 1) Temptations.

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Nimble CRM for B2B Salespeople – Repeat and Referral Business

Adaptive Business Services

Know their interests and share items of value – These might include articles, advanced access, preferred service, promoting them and their services, and referring them to others. My background was in the electric sign industry so, for example, new commercial construction = a potential need for signs, space, furniture, moving, etc.

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