Spiro Technologies

NOVEMBER 7, 2023

Adam Honig: I’m here in the Boston area, and of course, General Electric somehow has moved its headquarters here a number of years ago. Chad Moutray: Yeah, the reality is General Electric, which is a member, and a lot of other companies use a lot of small businesses as suppliers. But a lot of them are much more modestly sized.

Manufacturing 59

Manufacturing Construction Electricity Non-Profits 59

Hubspot

SEPTEMBER 12, 2016

The World Wildlife Foundation (WWF) paired with Snapchat to create the #LastSelfie campaign with the goal of raising awareness about endangered species. Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 1) Raise awareness for a cause. Google Hangouts On Air.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Salesforce

FEBRUARY 2, 2023

In the second industrial revolution, electricity and other scientific advancements led to mass production. A big plus for businesses is they can collect customer data from constantly connected products, allowing them to better gauge how customers use products and tailor marketing campaigns accordingly.

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns. Hug the Messenger.

Growth 100

Growth A/B testing Campaign Electricity 100

Hubspot

MARCH 16, 2017

Here's how Infatuation ( @infatuation ) did it in their Snapchat Story: Emojis are featured in a ton of marketing campaigns these days, so try using them in your next few Snaps to tell more with pictures than words. Emojis offer hundreds of different symbols brands can use to embellish their snaps to make them more fun and engaging.

Electricity 76

Electricity Follow-up Construction Promote 76

Hubspot

DECEMBER 29, 2015

Suddenly it begins to seem more and more like a home construction project: lots of advice from many sources; warnings about rip-offs, scams and slick tactics; choices for things that could go into, on and throughout your new website; decisions about who should do what, how long it should take, and how much it should cost.

Construction 51

Construction Objectives and Key Results Contract Electricity 51

ConversionXL

JUNE 2, 2022

Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. ABM campaigns are only as strong as a company’s support for the departments involved. iRidium invited top tier accounts to product demos.

Electricity 105

Electricity Campaign Pipeline Follow-up 105