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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

This results in reduced cost per click (CPC), making it an invaluable platform to consider when planning your ad campaigns. As mentioned earlier, Taking cues from well-performing Google Ads campaign structures such as keyword selection process, bidding strategy, landing page optimization, etc.,

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The Ultimate Guide to PPC

Hubspot

Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. It’s equal to Maximum Bid x Quality Score. The first step in setting up your PPC ads is determining your ad campaign. You can think of your campaign as the key message, or theme, you want to get across with your advertisements.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111
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The Ultimate Guide to Video Marketing

Hubspot

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.

Angle 101
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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Ad types affect the overall cost and effectiveness of your LinkedIn campaigns. Given that LinkedIn ads tend to be pricier, you need to ensure that you choose the right ad format to match your campaign goals. Carousel ads.

CTR 129
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. 18) Content.