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6 steps to improve your Google Ads campaigns

Search Engine Land

Struggling to boost your Google Ads campaign performance? Ensure conversion setup is accurate When figuring out why a Google Ads campaign isn’t doing well, start by checking how conversions are set up. Clear and accurate conversion tracking is crucial for assessing your campaign’s effectiveness.

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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

Above: The results from the Microsoft Advertising study This was the reasoning behind introducing the multi-channel strategy, which means that all Search campaigns are eligible to show on their Audience Network and allows Microsoft to decide where and how your ads should appear. more expensive than Clicks for the Audience Ads campaign.

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A guide to effective PPC projections

Search Engine Land

A client point of contact may simply be assessing viability and options of a mandate handed down from management. References to employ Ideally, you’d have old campaigns for the client or brand to use for benchmarking. But even if you’re doing projections for a new campaign, you might be able to pull from account history.

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How To Build the Email List of Your Dreams

Salesforce

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. You can create personalized email campaigns with dynamic content adapted according to set criteria such as user preferences, access times, or user locations. It can also analyze email campaign performance.

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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

The audience for these reports might be your regular point of contact or a direct manager so that the analysis can be more in-depth. Example : Instead of highlighting specific keywords/audiences, call out the ad group or campaign. Once you’ve done a month-over-month comparison, compare your performance to the previous year.

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Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. A high click-through rate (CTR) for an email that invites users to download something on your website, for example, tells you the email campaign has high lead-generating power.

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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

This results in reduced cost per click (CPC), making it an invaluable platform to consider when planning your ad campaigns. As mentioned earlier, Taking cues from well-performing Google Ads campaign structures such as keyword selection process, bidding strategy, landing page optimization, etc.,