Sales Hacker

FEBRUARY 2, 2024

Marketing should be accountable for Opportunities created (not MQLs) and conversion through the funnel, in collaboration with sales.” Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc.

GTM 92

GTM Pipeline SQL UX 92

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. Similarly, it helps to have a unified view of conversion optimization to help you approach every avenue of optimization – from product to communications and call centers to landing pages and more.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

JANUARY 2, 2020

and conversions; Collect data from the CRM about final orders/lead statuses; Stitch everything together by session to understand the cost of each session; Apply attribution models to understand the value of each session. A multi-channel attribution model distributes the conversion values across several sources, using a certain proportion.

SQL 91

SQL Territory X-functional UX 91

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

AUGUST 4, 2020

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Conversions: what do we define as a quality conversion. Conversion rate? What is it? Who is it for? How do you talk about it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

SaaStr

DECEMBER 3, 2019

When you have scaled and when you are in those enterprise conversations. And I could’ve gone and put that into a digital campaign. Tolithia Kornweibel : Sort of relates to a conversation we’ve had. And they have deep conversations, but they’re not UX research conversations.

Up-sell 52

Up-sell Start-ups Cross-sell B2C 52